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About Us

At Afleure, we care utmost about:

  • You! We want to provide you with the best service and ensure your satisfaction. Our goal over time is to become your go-to resource and brand for all things related to home décor!

  • The products that we offer - their unique designs, elegant appeal, high-quality and uncompromising craftsmanship, and attention to detail. And all this combined with amazing value!

  • Supporting artisans and ensuring win-win relationships through ethical fair-trade practices

  • Environmental consciousness - minimizing the environmental impact at each link in the supply chain


The inspiration for Afleure was born out of our passion for soulful home décor products. Our vision is to create and bring to you products that enhance the unique personality of your home and living spaces. To fulfil this vision, we have created many unique and almost exclusive combinations of material, texture, pattern and design that are traditional but also have a global aesthetic appeal.

Our decorative pillows reflect the enchanting craftsmanship cultivated by skilled Indian artisans over generations. These artisans are part of India's living heritage, keeping alive hundreds of different techniques and traditions that are unique to each community and unrivalled around the world. We draw inspiration from their extraordinary repertoire of designs and combine them with modern motifs to create products that you will love.

Our meticulous pursuit of quality is also observed in the superior design and construction including rare features such as an inner lining. Each decorative pillow is individually hand-cut and stitched with attention to detail.

We also believe in understanding, respecting and celebrating the human element of our global venture. We ensure that ethical fair-trade practices are followed in all phases, from procuring the fabric from artisans in remote villages in India to getting the final product ready with the help of micro and small-scale manufacturers.

And last but not least, we try to minimize any environmental impact by giving preference to sustainable materials and methods to the maximum extent that we can.

At Afleure, we want to ensure that you are happy with the quality and value of our products and the service we provide. We want to connect with you, gain your respect and trust and ultimately become your go-to resource and brand for all things related to home décor!